Amazon PPC is an advertising model where sellers bid on keywords to display their products in Amazon search results or product detail pages. You only pay when someone clicks on your ad — hence the name “Pay-Per-Click.”

Adding a size chart might seem like a minor detail, but it’s one of the most underutilized growth hacks for Indian Amazon sellers in fashion and apparel.

In a marketplace where customer expectations are high and return windows are generous, helping shoppers choose the right fit the first time gives you an edge — both in revenue and reputation.