Choosing the right WhatsApp BSP is a strategic decision that impacts your marketing, customer experience, and team productivity. If you need simplicity and e-commerce readiness, WATI or Interakt are excellent starting points. If you’re running large-scale campaigns or need advanced tech integrations, Gupshup is built for scale. For marketers focused on lead generation and automation, AiSensy is a powerful tool. And for those focused on D2C sales via WhatsApp, Zoko stands out.