Amazon is more than just a marketplace — it’s a search engine with buyers at the final stage of the purchase funnel. That means ranking high in Amazon search results can significantly boost your visibility and sales. But how do you get there?
The answer lies in Amazon SEO — and it all starts with finding the right keywords and placing them in the right spots in your product listings.
Let’s break it down for Indian sellers looking to grow their Amazon business.
🔍 Step 1: How to Find the Right Keywords for Amazon Listings
Unlike Google, Amazon SEO is all about buyer intent. You’re not targeting people casually browsing — you’re targeting people ready to buy.
Here are the best ways to find high-converting keywords:
✅ 1. Use Amazon’s Search Bar (Autocomplete Method)
Type your main product in the Amazon search bar and let it show suggested terms.
Example:
Typing “baby blanket” may show:
- baby blanket for newborn
- baby blanket with hood
- baby blanket for winter
These are high-volume, real-time keywords customers are searching for.
✅ 2. Use Amazon Keyword Tools (Free + Paid)
Some powerful tools to generate relevant keywords:
- Helium 10 (Magnet + Cerebro)
- Jungle Scout Keyword Scout
- Keyword Tool (keywordtool.io/amazon)
- Google Keyword Planner (for broader ideas)
- AMZ Suggestion Expander (Chrome extension)
These tools show:
- Search volume
- Competition level
- Related long-tail keywords
- Keyword trends
✅ 3. Reverse Engineer Your Competitors
Go to the top-ranking products in your niche. Analyze:
- Titles
- Bullet points
- Backend keywords (via tools)
- Questions & reviews (to capture pain points)
Use this to build your own keyword bank.
✅ 4. Use Customer Language in Q&A and Reviews
Check what real buyers are saying:
- What terms are they using?
- What problems are they solving?
- What features matter most?
Include these phrases and concerns in your keywords and content.
🧠 Step 2: Where to Place Keywords in Amazon Listings
Now that you have the keywords, the next step is placement — Amazon’s A9 algorithm gives priority to specific fields in your product listing.
Here’s where you should insert your target keywords:
1️⃣ Product Title (Most Important for Ranking)
- Place primary keywords here.
- Use clear structure: Brand + Product Type + Features + Use Case
- Focus on readability + search terms
Example:
“Soft Knitted Baby Blanket for Newborn | Winter Cotton Hooded Blanket | 100% Organic | Blue”
2️⃣ Bullet Points (Feature Highlights)
- Use secondary keywords naturally.
- Address benefits + buyer concerns
- Include long-tail keywords and synonyms.
Example:
- “Made with ultra-soft, organic cotton ideal for winter use”
- “Perfect newborn baby gift – soft, breathable, and durable”
3️⃣ Product Description (For Mobile Shoppers + A9 Indexing)
- Tell your brand story or product use.
- Add emotional triggers and keyword-rich phrases.
- Use formatting (bold, headers) if using A+ Content.
4️⃣ Backend Search Terms (Hidden Keywords)
- Go to “Keywords” tab in Seller Central.
- Enter keywords not already used in title/bullets.
- Max 250 bytes; no commas, no brand names, no repetition.
Include:
- Misspellings (e.g., “jewellary” for “jewelry”)
- Local terms (e.g., “dupatta” vs “scarf”)
- Other languages (e.g., Hindi or regional words if applicable)
5️⃣ Subject Matter & Intended Use Fields
- Amazon sometimes indexes keywords placed here.
- Use them to clarify target audience, application, or seasonality.
⚠️ Amazon SEO Mistakes to Avoid
- ❌ Keyword stuffing (hurts readability and conversions)
- ❌ Repeating same keyword everywhere
- ❌ Ignoring backend keywords
- ❌ Using irrelevant or misleading keywords
- ❌ Leaving bullet points or backend fields blank
🏁 Final Thoughts
Amazon SEO isn’t just about keywords — it’s about strategic placement + customer-centric content. The right approach can help your product rank higher, get more clicks, and convert more sales — all without spending a rupee on ads.
💼 Need Help Optimizing Your Amazon Listings?
At bizconsulting.io, we help Indian brands:
- Conduct advanced keyword research
- Write SEO-optimized titles, bullets, and descriptions
- Improve ranking and reduce ad spend through better content
📩 Contact us now and start ranking higher on Amazon today.
