Everything Sellers Need to Know to Get Approved & Boost Sales
When it comes to selling on Amazon, your product images are your digital storefront. A clear, compliant, and high-quality product image can be the difference between making a sale or being buried under the competition.
But Amazon is strict about image guidelines — especially in India, where compliance with government labeling laws is also important.
Let’s break down exactly what kind of product images you need, what formats to use, what backgrounds are allowed, and what legal requirements you must meet.
📸 Types of Images Required for Amazon India Listings
Amazon recommends uploading at least 6 images per product, with the following types:
| Image Type | Description |
|---|---|
| Main Image | Primary photo shown in search and listing – must follow strict rules |
| Product Alone (Other Angles) | Close-ups, alternate angles, front/back/top view |
| Lifestyle Image | Product in use, helps convey scale or practical use |
| Size Comparison | Shows product next to something familiar or with measurements |
| Feature Callout Image | Infographic-style image showing specific benefits |
| Packaging Image | Optional but helpful for certain categories like cosmetics or food |
✅ Minimum Requirement: 1 main image + 1 additional
🚀 Ideal: 5-7 high-quality images for best conversion
✅ Amazon Main Image Requirements
The Main Image is the one that appears in search results, product thumbnails, and top left of the listing.
✔️ What’s Allowed:
- White background (RGB: 255, 255, 255)
- Product must occupy at least 85% of the image area
- Professionally lit, in-focus, and high resolution
- Show only the product being sold — no extra items
❌ What’s Not Allowed:
- Logos, watermarks, or text
- Props or models (unless it’s clothing)
- Colored or textured backgrounds
- Multiple items (unless sold as a set)
🖼️ Format & Technical Specifications
| Requirement | Standard |
|---|---|
| File Format | JPEG (.jpg), TIFF (.tif), or PNG (.png) |
| Image Size | At least 1000 pixels on longest side |
| Color Mode | sRGB or CMYK (Amazon prefers sRGB) |
| File Naming Format | SKU.jpg or ProductID.jpg |
| Zoom Enablement | Needs to be at least 1000×1000 px |
🔎 Tip: Aim for 2000×2000 px to allow image zoom on desktops and mobiles.
⚖️ Legal & Regulatory Image Requirements for Indian Sellers
Under Legal Metrology (Packaged Commodities) Rules, 2011, e-commerce sellers in India must show specific information on the product images or product listing:
🛑 Required by Indian Law (if applicable to your category):
- MRP
- Manufacturer/Importer Name & Address
- Customer Care Details
- Net Quantity
- Country of Origin
- Month & Year of Manufacture
- Generic Name of Product
💡 For categories like food, cosmetics, supplements, electronics, and personal care — this data must be either visible on the packaging image or clearly included in product description.
Amazon may suppress listings or restrict Buy Box access if these details are missing in regulated categories.
🧠 Best Practices for Higher Conversions
- ✅ Use 3D renders or mockups for clean visual consistency (allowed in some categories)
- ✅ Add human models (with appropriate clothing) for fashion or wearables
- ✅ Highlight key features with text overlays — on secondary images only
- ✅ Use infographics to explain how the product works or fits
⚠️ Common Mistakes That Lead to Rejection
- ❌ Text or logos on main image
- ❌ Using lifestyle photo as main image
- ❌ Image size too small or blurry
- ❌ Background not fully white
- ❌ Missing mandatory labels for regulated goods
🏁 Final Thoughts
Getting your Amazon images right is one of the fastest ways to:
- Rank higher in search
- Improve CTR (click-through rates)
- Reduce returns
- Win the Buy Box
It’s not just about aesthetics — it’s about conversion + compliance.
💼 Need Help With Amazon-Ready Images?
At bizconsulting.io, we help sellers:
- Design compliant and high-converting Amazon image sets
- Add Legal Metrology info as per product type
- Create A+ Content and Amazon Storefront visuals
- Optimize lifestyle and infographic images for performance
📩 Get in touch now and give your Amazon listings the visual edge they deserve.
