In today’s digital world, people want to know that they’re talking to a real business and not a scam. When it comes to messaging apps like WhatsApp, trust is everything. That’s why WhatsApp created the Green Tick—a small but powerful symbol that tells customers your business is verified and authentic.
The Green Tick appears next to your business name in WhatsApp chats and helps build instant trust with customers. It shows that WhatsApp has checked your business and confirmed it’s real. For small businesses, startups, and growing brands, this verification can make a big difference in customer confidence, engagement, and even sales.
In this blog, we’ll walk you through what the Green Tick means, why it matters, who can apply, how to get it, and what steps you can take if your application is not approved. Plus, we’ll share extra tips to help improve your chances of getting verified.
What Is the WhatsApp Green Tick?
The WhatsApp Green Tick is a small green checkmark badge that shows up next to your business name when someone opens your chat. This means your business has been officially verified by WhatsApp and marked as an Official Business Account.
It’s different from just having a WhatsApp Business profile. To get the Green Tick, you must use the WhatsApp Business API. Once verified, customers will see your business name at the top of the chat window—even if they haven’t saved your phone number.
This helps people feel confident that they are talking to the correct and safe business. The Green Tick is especially helpful for industries like:
- Finance and banking
- Travel and hospitality
- Healthcare
- Fashion and e-commerce
- Education and coaching services
Why the Green Tick Is Important
1. It Builds Trust Quickly
Customers trust verified accounts more. When they see the Green Tick, they know your business is real and approved by WhatsApp.
2. Higher Open and Click Rates
With your brand name and badge showing up in notifications, customers are more likely to open your messages and click on your links.
3. Protects Against Fake Accounts
The Green Tick helps people avoid scams. It shows your business is the official one and not a copycat or fraud.
4. Your Name Shows Even Without Saving the Number
Normally, people have to save your contact to see your name. But with the Green Tick, your brand name always appears, making it easier for customers to remember and trust you.
5. Creates a Professional Brand Image
For businesses dealing with important clients or premium products, the badge makes your brand look serious and reliable.
6. Works Across Languages and Regions
India has many languages and regions. A verified business looks more trustworthy, no matter what language or state the customer is in.
7. Boosts Marketing Campaign Results
Messages from verified businesses feel more important. This can lead to better results from marketing campaigns, especially during festivals or product launches.
Who Can Get the WhatsApp Green Tick?
Not all businesses can get the Green Tick. WhatsApp checks certain rules before approving your account. Here’s what you need:
- You must be using the WhatsApp Business API, not just the free WhatsApp Business app.
- You need a verified Facebook Business Manager account.
- Your brand should have a solid online presence—like a good website, active social media, and a Google listing.
- You must follow WhatsApp’s policies. No approval for businesses dealing in adult content, gambling, or crypto.
- Your number should already be connected to your API service provider (like WATI, Interakt, or AiSensy).
Even small businesses (MSMEs) can apply, but make sure your online visibility is strong.
How to Apply for the Green Tick
Follow these easy steps to apply:
Step 1: Sign Up for WhatsApp Business API
Pick a trusted API provider like Interakt, WATI, Zoko, or AiSensy. They will help set up your account.
Step 2: Verify Your Facebook Business Manager
Go to Facebook Business Manager. Upload the needed documents and complete the identity check.
Step 3: Strengthen Your Online Presence
Make sure your business shows up when people search for it. Here’s what you can do:
- Build a professional and mobile-friendly website.
- Stay active on social media (Instagram, LinkedIn, Facebook).
- Update your Google Business profile.
- Try to get featured in blogs or news articles.
Step 4: Submit Your Green Tick Request
Most API providers have a simple “Apply for Green Tick” button. Fill out your business details and add links that show your business is real and visible online.
Step 5: Wait for WhatsApp to Review
Once submitted, Meta (WhatsApp’s parent company) will review your application. It may take 1 to 2 weeks. Sometimes they may ask for extra information.
Tips to Improve Your Chances
- Use the same business name on your website, social pages, and Facebook profile.
- Get your business mentioned on trusted websites or news portals.
- Make your website look reliable: add terms & conditions, a privacy policy, and contact details.
- Don’t rush to apply. Wait until you’ve built a solid online reputation.
- Ask your API partner for help with filling out the application or improving your brand’s presence.
What If You Don’t Get Approved?
Don’t worry! Many businesses don’t get approved on the first try. Here’s what you can do:
- Read the feedback you get and fix the issues mentioned.
- Improve your digital presence—add more content to your website, stay active on social media, and build credibility.
- Wait 30 to 90 days (depending on the API provider) and apply again.
- Work with your API provider or a marketing expert to guide you through a better application process.
Conclusion
Getting the WhatsApp Green Tick is more than just a badge—it’s a sign that your brand can be trusted. It helps your business stand out, builds confidence with your customers, and makes your marketing more effective.
Whether you’re a startup, MSME, or an established brand, having the Green Tick can improve your brand’s image and customer relationships. It’s a small symbol that makes a big impact.
At New Normal Concepts Pvt Ltd, we help businesses like yours set up the WhatsApp API, automate customer journeys, and apply for the Green Tick. If you’re ready to become a verified business, we’re here to support you every step of the way.
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