If you’ve ever uploaded a product on Amazon only to find it missing, unsearchable, or not converting, you’re not alone.
From hidden suppressions to SEO blunders, Amazon listings are surprisingly easy to mess up—even for experienced sellers.
In this blog post, we’ll walk you through the most common Amazon listing errors, why they happen, and exactly how to fix them so you can get back to making sales.
🛠️ Error #1: Suppressed Listings
The Issue:
Your product listing is hidden or not searchable, usually due to missing or incorrect info.
Common causes:
- Missing main image
- Title exceeds character limits
- Non-compliant content
- Missing key attributes (e.g., size, color)
✅ How to Fix:
- Go to Seller Central > Inventory > Manage Inventory
- Filter by Suppressed Listings
- Click Edit next to the listing
- Check the highlighted field(s), make corrections, and save
Pro Tip: Always follow Amazon’s Style Guide for your product category to avoid suppression.
🖼️ Error #2: Image Rejections
The Issue:
Your listing images are removed or not displaying.
Why it happens:
- Background isn’t pure white (RGB 255,255,255)
- Image is too small (must be 1000×1000 px minimum for zoom)
- Contains watermarks, logos, or text
- Shows lifestyle image as the main photo
✅ How to Fix:
- Replace your main image with one that meets Amazon’s standards
- Use tools like Canva Pro or Pixelcut to remove background
- Upload via Edit Product > Images
📌 Tip: Your main image must be product-only, on a white background, no props, no models (unless it’s apparel).
✍️ Error #3: Keyword Stuffed Titles
The Issue:
Overloaded, spammy product titles that turn off buyers and Amazon’s algorithm.
What it looks like:Organic Herbal Green Tea Fat Burner Detox Slimming Ayurveda Loose Leaf Weight Loss
Yikes.
✅ How to Fix:
Use a clean, structured format:
[Primary Keyword] + [Size/Feature] + [Benefit/USP] + [Brand Name]
Example:Organic Green Tea – 100g Loose Leaf – Fat Burner & Detox – by HerbRoot
Keep titles under 200 characters, and use tools like Helium 10 to find relevant, not repetitive, keywords.
📌 Error #4: Incomplete Product Descriptions
The Issue:
Leaving out a product description (or writing a weak one) lowers buyer trust and conversion rates.
What happens:
- Customers don’t understand the product
- You miss SEO keywords
- Listing looks unfinished and unprofessional
✅ How to Fix:
Write a product description that:
- Tells your brand story
- Highlights benefits over features
- Includes keywords naturally
- Is mobile-friendly (use short paragraphs and formatting)
If you’re brand registered, use A+ Content instead for a more visual and professional description.
📉 Error #5: Weak Bullet Points
The Issue:
Your bullets just list features—no benefits, no hook, no reason to buy.
✅ How to Fix:
Use this bullet formula:
[Feature in CAPS] – What it does + Emotional hook
Example:✔️ NON-GREASY FORMULA – Applies easily and absorbs fast for mess-free daily use.
Keep each bullet between 200–250 characters, and make sure the bullets:
- Solve a problem
- Are easy to scan
- Highlight 5 key selling points (especially USP)
🧪 Error #6: Missing or Weak Backend Keywords
The Issue:
Your listing isn’t indexed for key terms because your Search Terms field is empty or poorly filled.
✅ How to Fix:
- Go to Edit Listing > Keywords tab
- Fill in the Search Terms field with:
- Relevant keywords not used in title or bullets
- Spelling variations
- Synonyms
- Don’t use: commas, competitor names, brand names, or misspellings
Tools like Jungle Scout, Keyword Tool Dominator, and Amazon Autosuggest can help find hidden gems.
💸 Error #7: Pricing That Kills the Buy Box
The Issue:
You’re losing the Buy Box to other sellers or your listing isn’t converting due to pricing issues.
✅ How to Fix:
- Use psychological pricing (e.g., ₹499 instead of ₹500)
- Check competitors using Keepa or SellerApp
- Bundle products or offer limited-time deals
- Ensure your shipping speed and seller rating are competitive
📦 Error #8: Incorrect Product Category or Variation Setup
The Issue:
Your product appears in the wrong department or shows up as a duplicate listing.
✅ How to Fix:
- Go to Edit Listing > More Details
- Correct the Product Type and Item Type Keywords
- Use the Variation Wizard for parent-child relationships (e.g., sizes or colors)
Make sure you’re not creating separate listings for every variation—use one parent listing to group them.
🔄 Error #9: Failing to Update Inventory
The Issue:
Out-of-stock items still show active or newly restocked items don’t show up.
✅ How to Fix:
- Use inventory management tools or regularly update via Seller Central
- Set automatic restock alerts
- Don’t delete listings—just set quantity to zero when out of stock
🚫 Error #10: Terms That Violate Amazon’s Policies
The Issue:
Your listing gets flagged or removed for using forbidden phrases or making unverifiable claims.
Common Violations:
- “#1 Best Seller”
- “100% Guarantee”
- “Cures disease”
- “Safe for everyone”
✅ How to Fix:
- Review and follow Amazon’s Prohibited Claims Policy
- Rephrase risky terms:
- “Helps support digestion” instead of “Cures digestion issues”
- “Trusted by thousands” instead of “#1 most trusted”
📋 Amazon Listing Error Fix-It Checklist
✅ Check for suppressed listings regularly
✅ Use proper image size and white background
✅ Write clean, benefit-driven product titles
✅ Include a compelling product description
✅ Optimize bullet points with feature + benefit
✅ Use all backend keyword slots
✅ Set pricing to win the Buy Box
✅ Organize categories and variations properly
✅ Monitor and update inventory
✅ Stay policy-compliant in your copy
🧠 Final Thoughts: Your Listing Is Your Salesperson
Your Amazon product listing is your digital sales rep. If it’s making mistakes, it’s costing you money.
By fixing these common errors, you’ll:
- Improve your visibility
- Boost your conversions
- Build more buyer trust
- Win the Buy Box more often
Don’t leave it to chance—optimize it like a pro.
🙋 FAQs
Q: How often should I audit my Amazon listings?
Every 2–4 weeks is ideal. Especially if you’re launching new products or running PPC campaigns.
Q: Can I fix listing errors myself or do I need a professional?
You can fix most errors yourself, but if you’re short on time or scaling fast, professional listing optimization can save you headaches.
Q: Will fixing these errors improve my ranking?
Absolutely. Fixing listing errors helps both Amazon’s algorithm and human buyers trust your product more.
🚀 Need Help Cleaning Up Your Amazon Listings?
At bizconsulting.io, we help sellers like you spot and fix listing issues that kill conversions. Whether you’re launching your first product or optimizing a portfolio of 50+, our team has you covered.
👉 Schedule your FREE 15-minute audit today and get back on track fast.
