The Underrated Feature That Can Drastically Reduce Returns and Boost Sales
When selling apparel, footwear, innerwear, or accessories on Amazon, one of the biggest customer concerns is “Will it fit me?”. And yet, most sellers in India overlook the size chart feature available on Amazon Seller Central.
This simple yet powerful addition can:
- Boost buyer confidence
- Increase conversion rates
- Reduce return rates due to size mismatch
- Help your listings stand out in the fashion category
Let’s explore why size charts matter, how to implement them, and why it’s a hidden gem that Indian sellers must start leveraging.
👗 Why Are Size Charts Important on Amazon?
✅ 1. Increase Buyer Confidence
Online buyers can’t try the product before buying — a size chart helps them make the right decision the first time.
✅ 2. Reduce Return Rates
A significant portion of returns in fashion and footwear is due to “wrong size” complaints. Providing an accurate size chart helps reduce this risk.
✅ 3. Improve Customer Experience
Clear and consistent sizing reduces post-sale frustration and builds brand trust.
✅ 4. Stand Out From Competitors
Most Indian sellers still don’t add proper size charts — so it’s a competitive advantage for those who do.
📏 Product Categories That Must Use Size Charts
If you’re selling in any of the following, size charts are essential:
- 👕 T-shirts, Shirts, Tops
- 👗 Dresses, Kurtis, Sarees
- 👖 Jeans, Leggings, Trousers
- 🧥 Jackets, Coats, Blazers
- 👟 Shoes, Sandals, Boots
- 👙 Lingerie, Bra & Panty Sets
- 🧤 Gloves, Socks, Belts, Caps
💡 Even for products marked “Free Size”, giving length, width, bust, or waist measurements is recommended.
🪜 How to Add Size Charts in Amazon India (Step-by-Step)
You can either upload a custom size chart or use Amazon’s predefined templates depending on the category.
Method 1: During New Listing Creation
- Go to Seller Central → Inventory → Add a Product
- Choose your apparel/footwear category
- Under the “Product Information” section, find Size Map / Size Chart
- Select from:
- Standard Amazon templates (e.g., Men’s Shirts, Women’s Footwear)
- Or upload a custom chart (CSV format) via the template upload tool
- Save & publish listing
Method 2: Using Flat File Bulk Upload
- Download category-specific flat file templates from Amazon Seller Central
- Fill in the “Size Chart”, “Size Map” and “Size Type” columns
- Upload the file via Inventory → Add Products via Upload
- Once processed, the size chart will appear under “Size Info” on the product page
🧠 Best Practices for Creating Effective Size Charts
| Tip | Why It Matters |
|---|---|
| Use both inches and cm | India has mixed measurement preferences |
| Add international conversions (UK, EU, US) | Useful for fashion exports |
| Include body measurement ranges, not just item dimensions | Helps customers compare with their actual size |
| Make sure to use legible fonts, clear columns | Confusing charts = more returns |
| Use visual graphics for premium listings | Especially useful in A+ content or on mobile devices |
⚖️ Legal Reminder for Indian Sellers
If you’re selling lingerie, shapewear, or close-to-body garments, be sure your chart includes:
- Product size
- Waist/bust/hip range
- Disclaimer for slight manufacturing variation
Failure to provide clear size info may lead to returns due to ‘item not as described’, affecting seller metrics.
🔍 Where the Size Chart Appears on Amazon
When implemented properly, the size chart appears:
- Below the “Size” selection dropdown
- As a clickable link: “Size Chart”
- In some cases, shown as a pop-up table with measurements
🧾 Pro Tip: You can also embed infographic-style size charts in your product image gallery or A+ content section for extra clarity.
🛠️ Tools to Create Size Charts
- Canva – For visually appealing image-based charts
- Excel/Google Sheets – For printable, clear tables
- Amazon Templates – Use from Seller Central help section
- Fiverr or Freelancers – Outsource professional infographics if needed
🏁 Final Thoughts
Adding a size chart might seem like a minor detail, but it’s one of the most underutilized growth hacks for Indian Amazon sellers in fashion and apparel.
In a marketplace where customer expectations are high and return windows are generous, helping shoppers choose the right fit the first time gives you an edge — both in revenue and reputation.
💼 Need Help Implementing Size Charts or Improving Your Amazon Listings?
At bizconsulting.io, we help Indian Amazon sellers:
- Create optimized size charts for all apparel categories
- Integrate size charts in bulk listings
- Design infographic-style charts for mobile-first visibility
- Reduce return rates through better sizing communication
📩 Contact us now and let us help your brand fit perfectly — every time.
