Introduction While most Amazon sellers in India are familiar with PPC formats like Sponsored Products or Sponsored Brands, few know about a much more powerful
You can reduce your ACoS without sacrificing sales. In this guide, we’ll share practical and actionable tips tailored for Indian sellers to lower ad spend, improve efficiency, and still keep the sales coming.
In this blog, we’ll break down the differences between Sponsored Brands and Sponsored Products, explore their pros and cons, and help you decide which one (or both) fits your Amazon advertising strategy in India.
Amazon PPC is an advertising model where sellers bid on keywords to display their products in Amazon search results or product detail pages. You only pay when someone clicks on your ad — hence the name “Pay-Per-Click.”
Adding a size chart might seem like a minor detail, but it’s one of the most underutilized growth hacks for Indian Amazon sellers in fashion and apparel.
In a marketplace where customer expectations are high and return windows are generous, helping shoppers choose the right fit the first time gives you an edge — both in revenue and reputation.
Your product may be 5-star, but if it reaches the customer in poor packaging — expect a return or bad review.
Amazon packaging is not just about rules — it’s about delighting your customer at first sight while meeting legal and operational standards.
A+ Content lets you add rich visuals, brand stories, comparison charts, and enhanced layouts — transforming your listing into a mini landing page.
Customer reviews are the heartbeat of Amazon sales. They fuel search rankings, build trust, and convert visitors into buyers.
But while the temptation to buy reviews is real, the long-term cost of getting caught is far worse than a slow organic build.
As your Amazon business grows, so does your order volume. Manually managing each order one by one becomes inefficient, time-consuming, and error-prone. That’s why Amazon provides powerful tools to manage orders in bulk — helping sellers save time, reduce SLA breaches, and scale operations smoothly.
Amazon is more than just a marketplace — it’s a search engine with buyers at the final stage of the purchase funnel. That means ranking
