Let’s face it—basic product listings just don’t cut it anymore.

With Amazon more crowded than a Mumbai local train during rush hour, sellers need to go beyond bullet points and plain product images.

Enter: Enhanced Brand Content (EBC), now known as A+ Content.

If you’re brand registered on Amazon, EBC is your golden opportunity to showcase your product with rich visuals, storytelling, and trust-building content—the kind of stuff that actually convinces people to click “Add to Cart.”

In this detailed guide, we’ll break down exactly how Indian Amazon sellers (and global sellers too!) can create powerful EBC that sells more and builds brand love.

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🚀 What Is Enhanced Brand Content (EBC) / A+ Content?

Enhanced Brand Content is a feature available to brand-registered Amazon sellers that lets you customize your product description with:

• HD images
• Comparison charts
• Lifestyle visuals
• Brand storytelling
• Feature callouts

EBC replaces the standard description section and makes your listing look like a mini landing page.

💡 Amazon says A+ Content can boost sales by 3% to 10% or more.

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🧾 Step 1: Get Brand Registered on Amazon

You can’t use EBC unless your brand is registered.

✅ Requirements:

• A registered trademark (® or ™)
• Images of your product and packaging
• Government-issued ID and proof of trademark ownership

Apply here: Amazon Brand Registry

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🛠️ Step 2: Go to A+ Content Manager

Once you’re registered:

1. Login to Seller Central
2. Navigate to:
   Advertising > A+ Content Manager
3. Click on “Start Creating A+ Content”
4. Choose either:
   • Enhanced Product Description (for product pages)
   • Brand Story (optional, can be added across all listings)

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🎨 Step 3: Choose a Template (or Custom Layout)

Amazon gives you several drag-and-drop modules to work with.

Popular modules include:

• Image + Text Side-by-Side
• Single Image with Text Overlay
• Comparison Chart (great for multiple products)
• Four-Image Highlights
• Technical Specs Table

📌 You can mix and match up to 5 modules per product.

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✍️ Step 4: Create Content That Sells (Not Just Looks Good)

Here’s what makes EBC actually convert:

✅ Tell a Story

Share your brand’s origin, purpose, or mission. Don’t just sell a product—sell a vision.

Example:

“At EarthGlow, we believe wellness starts with nature. Our skincare products are hand-crafted using ingredients sourced from India’s cleanest forests.”

✅ Focus on Benefits, Not Just Features

Make sure every image or block of text answers:
“What’s in it for me?”

✅ Add High-Quality Images

Use 1000×1000 px minimum. Include lifestyle photos, usage shots, before/after (if allowed), and branded visuals.

✅ Use Visual Hierarchy

Bigger fonts for headlines, smaller for body. Keep text minimal—let the images do the talking.

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💡 EBC Pro Tips for Higher Conversions

✅ Start with your best-selling product
Make it your flagship and build EBC for that listing first.

✅ Use a comparison chart
Show how your product stacks up against your other products (not competitors).

✅ Include customer pain points
Use your EBC to answer common doubts and objections.

✅ Mobile-first design
60–70% of Amazon traffic comes from mobile. Test how your layout looks on smaller screens.

✅ Stay consistent with your brand
Use the same fonts, color palette, and tone across all content.

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📊 Does EBC Actually Boost Sales?

Short answer: Yes.

Longer answer: EBC can dramatically:

• Increase conversion rates
• Reduce return rates (by setting clear expectations)
• Boost brand loyalty
• Increase cross-selling opportunities with the comparison chart

According to Amazon, sellers using A+ Content have seen conversion rates increase by up to 10%.

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✅ What You Can and Can’t Include in EBC

✅ Allowed:

• Logos
• Branded images
• Feature comparisons
• Customer benefits
• Usage tips

❌ Not Allowed:

• Reviews or testimonials
• Pricing or promotions
• External links
• Unsubstantiated claims
• “Best seller” or “#1 rated” tags

Amazon strictly monitors this. Non-compliant content may be rejected or removed.

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🔄 Step 5: Submit and Review

Once your content is ready:

1. Click “Apply ASINs” to link the EBC to your product(s)
2. Preview how it looks
3. Hit Submit for Approval

Amazon typically reviews EBC submissions within 24–72 hours.

You’ll get notified once it’s live—or if it needs editing.

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🧠 Final Thoughts: Make Your Listing Work Smarter

In a sea of plain listings, Enhanced Brand Content is how your product stands out. It tells your story, showcases value, and builds buyer trust at scale.

If you’re already brand registered and not using A+ Content, you’re leaving sales on the table. Plain and simple.

Start with one listing, then scale across your catalog to build a powerful brand presence on Amazon.

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🙋 FAQs

Q: Can I use EBC on all my products?
Only if they’re linked to your registered brand. You’ll need to apply EBC separately to each ASIN.

Q: What’s the difference between A+ Content and Enhanced Brand Content?
Nothing major—A+ Content is the newer, official name. Amazon has transitioned from EBC to A+ for consistency across platforms.

Q: How much does it cost to use EBC?
It’s free for brand-registered sellers!

Q: Can I create EBC from my phone?
You can view and manage EBC on mobile, but creating and editing is best done on desktop for full functionality.

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🚀 Want Help Building Your Amazon EBC?

At bizconsulting.io, we help Indian and global Amazon sellers create custom Enhanced Brand Content that looks stunning—and sells even better.

Whether you need strategy, copywriting, or design, we’ve got your back.

👉 Book your free consultation today and let’s give your brand the spotlight it deserves!