Introduction
Amazon’s automatic campaigns are the easiest entry point into PPC advertising — especially for Indian sellers who are new to Amazon Ads. Auto campaigns allow Amazon to automatically match your product with relevant customer search terms, saving you from the complexities of keyword research in the initial stage.
But simply turning on an auto campaign isn’t enough. To get real results, you need to set it up correctly and optimize it over time. In this blog, we’ll walk you through:
- How to set up an Auto Campaign in India
- What settings to use
- How to analyze search term reports
- How to optimize for conversions and lower ACoS
What Are Auto Campaigns in Amazon Ads?
Auto campaigns are a type of Sponsored Product campaign where Amazon automatically decides:
- Which keywords to target
- Which products to show your ads next to
- When and where to show your ad
💡 Ideal for: New sellers, product launches, keyword discovery
Step-by-Step: How to Set Up an Auto Campaign in India
🛠️ Step 1: Go to Campaign Manager
- Login to Seller Central India
- Navigate to Advertising → Campaign Manager
- Click Create Campaign
🧾 Step 2: Choose “Sponsored Products”
- Select Sponsored Products from the campaign types
🎯 Step 3: Set Campaign Name & Budget
- Campaign name: Use a clear naming structure like
Auto_YourProduct_Month - Daily Budget: Start with ₹300–₹500
- Duration: Run continuously or set a test period (7–14 days)
📦 Step 4: Select Targeting Type = Automatic
- Choose Automatic Targeting
- Leave dynamic bidding as “Down only” (safer for budget control)
🏷️ Step 5: Choose Products to Advertise
- Select the products you want to promote
💲 Step 6: Set Default Bid or Use Suggested Bid
- Set a starting bid of ₹3–₹10 depending on your category
- You can use Ad Groups if promoting multiple SKUs
✅ Step 7: Launch Campaign
- Review and click Launch Campaign
What Happens After Launch?
Amazon begins matching your product to search terms under four targeting types:
- Close Match – keywords similar to your product title
- Loose Match – broader keywords
- Substitutes – similar competing products
- Complements – accessories or related products
🔍 You can view these match types in the targeting tab of your campaign.
How to Optimize Auto Campaigns in India
📊 Step 1: Wait for Data (7–10 days)
Let the campaign run to gather enough impressions and clicks. Avoid tweaking too early.
📥 Step 2: Download Search Term Report
- Go to: Reports → Advertising Reports → Search Term Report
- Select the campaign, date range, and download it
🔍 Step 3: Analyze the Report
Look for:
- High CTR keywords
- Search terms with conversions
- Irrelevant terms that waste spend
✏️ Step 4: Create Manual Campaigns
- Extract converting search terms from auto campaigns
- Build manual exact/phrase match campaigns for high-performing terms
⛔ Step 5: Add Negative Keywords
- Block irrelevant or non-converting terms
- Helps reduce ACoS and avoid wasted clicks
Example: If you sell “wireless mouse” and get clicks for “bluetooth keyboard,” add it as a negative.
💰 Step 6: Adjust Bids
- Increase bids for match types driving conversions
- Lower or pause bids on high-ACoS match types
Pro Tips to Maximize Auto Campaign ROI
- ✅ Segment your campaigns by product type or category
- ✅ Use different auto campaigns for different goals (e.g., launch, clearance)
- ✅ Monitor ACoS weekly
- ✅ Pause campaigns that run >14 days with 0 conversions
- ✅ Use performance history to plan future product launches
Final Thoughts
Auto campaigns are easy to start but powerful when optimized. Many Indian sellers ignore their full potential by using them only passively.
When combined with good listing quality and ongoing search term mining, auto campaigns can:
- Help launch new products
- Discover hidden keyword gems
- Feed data into your manual campaigns
📢 Need Help Managing Your Amazon Ads?
At bizconsulting.io, we help Indian sellers:
- Set up and optimize auto and manual campaigns
- Reduce ACoS and boost conversions
- Build long-term ad strategies that scale with your catalog
📧 Contact us now to make your Amazon ads work smarter, not harder.
