Estimated Reading Time: 7 minutes
Ideal For: Small businesses, solo entrepreneurs, manufacturers, wholesalers, resellers, D2C brands

In the age of e-commerce, starting a business doesn’t always require a storefront. With over 11 lakh sellers, Amazon India has become one of the most lucrative platforms to sell your products online. Whether you’re an established business or just starting out, becoming a seller on Amazon can open the doors to millions of potential customers across the country.

Here’s your complete step-by-step guide to getting started as a seller on Amazon India:

Step 1: Understand the Amazon Marketplace Model

Before jumping in, know that Amazon doesn’t buy your products unless you register as a vendor. As a seller, you list your products on Amazon’s marketplace and fulfill customer orders yourself or through Amazon (FBA – Fulfillment by Amazon).

Common Seller Models:

• Private Label – Your own branded products
• Wholesale – Buying in bulk and reselling
• Retail Arbitrage – Buying from offline markets and reselling online
• Reselling – Sourcing branded goods from distributors and selling them
• Handmade/Artisan – Selling handmade or local crafts

Step 2: Check Eligibility and Requirements

To register as a seller, you must have:

• GST Number (unless you’re selling GST-exempt items)
• PAN Number
• Bank Account Details
• Mobile Number & Email ID
• Business Address for Pickup and Returns
• Trademark/Brand Authorization Certificate (if selling branded goods)

Pro Tip: Even individuals and proprietors can start with minimal setup.

Step 3: Register on Amazon Seller Central

Head over to: https://sellercentral.amazon.in

Click on “Start Selling” and follow these steps:

📋 Seller Registration Process:

1. Login using your mobile number and OTP.
2. Business Type – Choose from Proprietorship, Partnership, Pvt Ltd, etc.
3. Business Details – PAN, GSTIN (if applicable), business address.
4. Bank Details – Enter your bank account number and IFSC.
5. Store Name – Choose a name for your Amazon storefront (can be your brand or business name).
6. Product Categories – Select the categories you wish to sell in (e.g., fashion, electronics, kitchenware).

Step 4: Choose Your Fulfillment Method

You can manage deliveries in two ways:

✅ Fulfilled by Amazon (FBA)

Amazon stores, packs, ships, and handles returns.

• Great for scaling your business
• Eligible for Prime badge
• Fees apply (storage + fulfillment charges)

✅ Easy Ship

You pack the product; Amazon picks it up and delivers.

• Ideal for small businesses
• Lower cost than FBA

✅ Self Ship (FBM)

You manage the entire shipping process.

• Gives complete control
• Higher workload and risks

Tip: If you’re new, start with Easy Ship and upgrade to FBA as orders grow.

Step 5: List Your Products

Once registered, log in to Seller Central and begin listing your products.

Product Listing Checklist:

• Product Title – Include brand + model + features (max 200 characters)
• Images – High-res (1000×1000 px), white background, multiple angles
• Bullet Points – 5 concise highlights (benefits > features)
• Product Description – Detailed info, specs, benefits
• Price & MRP – Competitive pricing is key
• Quantity Available – Update regularly
• Keywords – Use search terms relevant to your product

Pro Tip: Use the Amazon Seller App to scan barcodes or take pictures for quicker listing.

Step 6: Set Up Shipping & Returns

🚚 Shipping Settings:

• Define serviceable regions
• Set your handling time (usually 1–2 days)
• Choose return address

🔄 Returns:

• Amazon’s A-to-Z guarantee favors customers, so be prepared
• Always provide a return policy if self-fulfilling

FBA sellers enjoy hassle-free returns and logistics support.

Step 7: Go Live and Start Selling

Once your product is listed and your account is verified, you’re ready to go live. Your listing will appear on Amazon.in and be available to millions of buyers.

Step 8: Promote Your Products

To increase visibility and sales:

🔹 Use Amazon Sponsored Ads

Start with a small budget (₹200–₹500/day) for keyword-targeted ads.

🔹 Offer Deals & Coupons

Add launch offers, lightning deals, or coupons to attract first buyers.

🔹 Set Up Brand Store (If Brand Registered)

Showcase all your products in one branded storefront.

Step 9: Monitor Sales and Performance

Check your dashboard for:

• Daily Orders
• Returns and Refunds
• Account Health
• Customer Feedback
• Advertising Performance

Use reports to track SKU-level performance and profitability.

Step 10: Scale Your Amazon Business

Once sales are stable:

• Apply for Brand Registry
• Launch more SKUs or product bundles
• Opt for FBA PAN India for nationwide reach
• Join Amazon Global Selling to export abroad

⚠️ Common Pitfalls to Avoid

• Incomplete listings or poor-quality images
• Ignoring customer messages or delays in shipping
• Not understanding fee deductions & margins
• Violating product compliance or brand infringement
• Not analyzing data and adjusting strategy

✅ Final Checklist Before You Start

💡 Bonus: Tools to Help You Succeed

• Helium 10 / Jungle Scout – Product research
• Zoho Inventory / Unicommerce – Inventory management
• Canva / Photoshop – Listing images
• WhatsApp Business API (e.g., Interakt) – Post-sale engagement

📣 Ready to Start Selling?

Amazon India makes it easier than ever to build an online business with low initial investment and access to a massive customer base.

👉 Need help with Amazon Account Management, Listings, Ads, or FBA Setup? Our team at [Your Company Name] is here to assist.
📞 Contact us today for a free consultation.