Introduction
Running ads and optimizing listings are great strategies, but when it comes to spiking sales quickly or clearing inventory, few tools are as powerful as Coupons, Deals, and Promotions on Amazon India.
These features can:
- Drive more clicks from price-sensitive Indian buyers
- Improve your CTR and conversion rate
- Help your product rank better organically
In this blog, we’ll break down the differences between Coupons, Promotions, Lightning Deals, and how to use them strategically.
🎟️ 1. Amazon Coupons
Coupons appear as green clickable tags next to the price in search results and product detail pages.
How They Work:
- Offer a ₹ or % discount (e.g., ₹50 off or 10% off)
- Customers “clip” the coupon and the discount is applied at checkout
Key Benefits:
- Stand out in search with visual tag
- Increase CTR & conversion
- Budget control: You can set a total budget for the offer
Pro Tip:
Combine coupons with Sponsored Product Ads for maximum visibility and traffic.
🔄 2. Promotions (Percentage Off / Buy X Get Y)
Promotions appear on the product page under “Special Offers”.
Types:
- Percentage Off (e.g., Get 20% off on 2 items)
- Buy One Get One (BOGO)
- Free Shipping
- Giveaway or Bundle
Best For:
- Upselling & cross-selling multiple units
- Creating value offers for repeat customers
Tip:
Use “Buy 2 Get 10% Off” to boost AOV (Average Order Value).
⚡ 3. Lightning Deals
Lightning Deals are time-bound promotions that appear on Amazon’s Deals page.
Requirements:
- Seller rating > 3.5 stars
- Good inventory levels
- Product meets Amazon Deal standards (rating, discount %)
Features:
- Duration: 4 to 12 hours
- Displayed under “Today’s Deals” and on Prime Day/Festival sales
Cost:
- Deal Fee (₹1,500–₹4,500) depending on the event
Ideal For:
- Clearance stock
- Seasonal boost (Diwali, Prime Day)
- Launch visibility
💰 4. Amazon Deals of the Day (DOTD)
This is a premium version of Lightning Deals with limited selection.
Pros:
- Massive traffic
- Homepage visibility
- High sales spike
Cons:
- High cost
- Approval needed
🔐 Usually reserved for top sellers or best-selling ASINs.
How to Choose the Right Promo Type
| Goal | Best Promo Type |
|---|---|
| Increase search CTR | Coupon |
| Upsell multiple quantities | Percentage Off Promotion |
| Clear old inventory | Lightning Deal |
| Festival or seasonal sales spike | Lightning Deal / DOTD |
| Product launch boost | Coupon + Sponsored Ads |
Tips to Maximize Results
- 🎯 Use deals alongside ads to multiply traffic
- 📦 Ensure inventory is available before the promo
- ⭐ Promote deals on social media & email
- 🔎 Monitor performance daily to track ROI
Final Thoughts
Amazon’s promotional tools are not just marketing gimmicks — they’re conversion boosters and ranking engines when used strategically.
For Indian shoppers who are highly price-conscious and deal-driven, features like Coupons and Lightning Deals can significantly increase sales velocity, customer trust, and visibility.
📢 Need Help Planning Your Amazon Promotions?
At bizconsulting.io, we help:
- Select the right deal based on your sales goals
- Combine promotions with ad campaigns
- Plan festival calendar launches for maximum ROI
📧 Contact us today and let’s boost your sales the smart way.
