An Amazon Brand Store is a dedicated landing page inside Amazon, exclusive to your brand. It allows you to showcase your entire product catalog, grouped by categories, themes, or use cases — just like a mini website.
🔐 Note: Only Brand Registered Sellers can create a Brand Store. If you haven’t enrolled in Brand Registry yet, that’s Step #1.
🎯 Why You Should Create a Brand Store (Key Benefits)
✅ 1. Your Own Branded Experience
No distractions, no competitor ads. Just your products, your story, your layout — on a dedicated storefront.
✅ 2. Boost Conversions
Customers trust brands that look polished and professional. A well-designed store increases confidence and reduces bounce rates.
✅ 3. Powerful Cross-Selling
You can showcase product collections, combos, bestsellers, seasonal offers, and even video content — driving higher average order value.
✅ 4. Better ROI from Ads
When running Sponsored Brand Ads, your Amazon Store becomes the landing page — increasing engagement and reducing wasted clicks.
✅ 5. Insightful Analytics
Amazon provides Brand Store Insights, including:
- Visitor count
- Sales attributed to store
- Traffic sources
- Conversion data
📊 This data is gold for refining ad campaigns and product strategies.
🛠️ How to Create Your Amazon Brand Store (Step-by-Step Guide)
✏️ Step 1: Enroll in Amazon Brand Registry
- You’ll need a registered or accepted trademark in India
- Register at: https://brandservices.amazon.in
🖥️ Step 2: Access the Store Builder
- Go to Seller Central → Stores → Manage Stores
- Click “Create Store” next to your brand name
🧩 Step 3: Choose a Template
Amazon offers drag-and-drop templates, including:
- Product Grid
- Featured Image + Text
- Best Sellers
- Video or Lifestyle Sections
You can also create a custom layout using modules.
🖼️ Step 4: Upload Brand Assets
- Logo (recommended: PNG, 600×180 px)
- Banner images (3000×600 px)
- Lifestyle/product shots
- Brand story or videos
🛍️ Step 5: Organize Product Listings
Create different tabs/pages:
- Category-wise (e.g., Men’s Wear, Accessories)
- Theme-wise (e.g., Summer Sale, Festive Looks)
- Bestsellers, New Arrivals, Combos, etc.
✅ Step 6: Preview and Submit for Review
Amazon will review your store for quality and compliance.
🕐 Review time: Typically 1–3 business days
Once approved, your store goes live and gets a custom Amazon URL:
👉 https://www.amazon.in/stores/YourBrandName
💡 Tips to Make Your Brand Store Stand Out
- ✅ Use high-resolution, lifestyle images
- ✅ Highlight USPs, offers, seasonal trends
- ✅ Embed explainer videos or tutorials
- ✅ Update regularly with new arrivals or campaigns
- ✅ Add navigation tabs for easy browsing
🧠 Common Mistakes to Avoid
- ❌ Using generic or blurry images
- ❌ Overcrowding product grids without story/context
- ❌ Not optimizing for mobile (60%+ shoppers use mobile)
- ❌ Forgetting to update expired deals/collections
🏁 Final Thoughts
Your Amazon Brand Store is your online showroom — a chance to show, not just sell. In a marketplace where buyers are spoiled for choice, this branded touchpoint helps you build loyalty, maximize ad ROI, and set yourself apart.
The best part? It’s completely free for registered brands.
💼 Need Help Designing or Optimizing Your Amazon Brand Store?
At bizconsulting.io, we help:
- Create conversion-optimized Amazon Brand Stores
- Design banners, product visuals, and infographics
- Write compelling brand content
- Monitor performance analytics for growth
📩 Contact us today to build a high-impact brand presence on Amazon India.
